DIGITAL MARKETING

Accelerate your online opportunities with a range of expert and bespoke digital marketing services & solutions crafted uniquely for your business.

Digital Marketing Consultancy

A strong online presence is no longer a luxury, it’s a necessity. Whether you’re a small business just starting out or a well-established company looking to expand your reach, a robust digital marketing strategy is crucial for success.

I offer a comprehensive suite of digital marketing products, solutions and services designed to help you achieve your business goals through digital tactics. Whether you’re new to marketing or have existing activity in place, I can provide the expertise and support you need to accelerate your presence, gain competitive advantage and grow your business incrementally. 

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SOLUTIONS & SERVICES

Developing a custom dashboard that provides real-time insights into your website’s performance. Designed and built to your KPIs, including  website traffic, user engagement, and conversion rates.

Great for sharing with your team or stakeholders in your organisation, these custom dashboards can be designed into your branding styles, automated and scheduled, as well as downloadable. 

Additional marketing activities can be included within dashboards, such as organic search, Google Ads or 3rd party insight tools.

Comprehensive training on Google Analytics 4 (GA4), the latest version of Google’s powerful analytics platform. Learn how to track key metrics, understand user behaviour, and make data-driven decisions.

Covering four key sections:
– Benefits & uses of GA4
– Metrics & reporting navigation
– Creating dashboards, bespoke views & automation
– Integration & admin management

Sessions are delivered online and take between 90 minutes and 2.5 hours depending on your business’ requirements.

Offering two levels of audit – Mini & Elevator.

The Mini – a snapshot overview analysis of your Google Ads account, outputting a health score and highlighting areas with room for improvement.

The Elevator – an in-depth analysis of your Google Ads campaigns to identify areas of strength and elements that need improvement to supporting an improving ROI. There’s 60-points within this audit, an actionable takeaway kit, and an optional 30 minute call to discuss the findings and recommendations.

Both audits aim to provide recommendations for improving ad copy, targeting, bidding strategies, and overall campaign performance.

Making sure your website is set up with the right foundations for tracking, measurement and insights. Using a selection of tool to track the performance of your website alongside other marketing channels to enable you to optimise results and success.

Orientated around your KPIs and goals, the implementation and optimisation includes a set of key metrics that measure a variety of areas to ensure your site is giving you all you need.

Whether it’s improving website speed, interactivity & engagement, and understanding your audiences better, to enhancing user satisfaction and search engine rankings, the tools installed are selected bespoke to your business’ individual needs.

Starting with your business goals and KPIs, a comprehensive digital marketing strategy is developed tailored to your specific needs and your target audience. All strategy are created completely bespoke to each business to drive impactful results.

Most digital marketing strategies include market research, competitor analysis, target audience definition, KPI setting, and channel selection, with each channel objective and measurement also included.

Create a roadmap for your digital marketing activities, outlining key milestones and timelines to share with your team, stakeholders and peers, and aid adaption, motivation and collaboration in your organisation.

Development of a comprehensive SEO strategy to improve your website’s search engine rankings and drive organic traffic when your audiences are active and in-market.

Strategies are 100% bespoke to your business’ requirements, search maturity and competitor landscape, so are started with a connected discovery session. Once a good understanding of your business has been established, the tailored SEO strategy can be created.

Typically, a strategy will include keyword research, on-page and off-page optimisation recommendations, and technical SEO guidance. Strategies are built in a way to enable you to progress forward, whether that is continuing our partnership or handing over to your own team.

Starting with the objectives for your blog, this strategy is developed alongside a wider marketing or SEO strategy to support longer format content contained on your website that attracts, engages, and converts your target audience.

Often the recommendations from a blog strategy will include suggestions on tone of voice, personas and style of content, before moving into title recommendations. All title recommendations also include purpose, keywords and summary. The strategy is completed with recommendations about how to promote your blog across a number of marketing channels. 

All blog strategy and recommendation services are delivered completely bespoke to each business and its needs.

Tailored to your specific business goals and target audience, a social media strategy and recommendations provide focus on the objectives for each of your individual channels. 

Using content themes and tracks to work towards different objectives, the recommendation outputs can include content suggestions, optimum format options, and adapting for different platforms. 

If you’re finding it challenging to know what platform are relevant and using what content, a bespoke social media strategy will push you forward to build a highly engaged audience with positive brand sentiment. 

If you want to understand where your website can work harder for your business, a website audit promises to deliver actionable recommendations that can make a difference directly to your business.

Usuability is a major factor in how well your website can perform, so elements such as navigation, signposting and call-to-actions, the overall user experience identifies and addresses potential pain points in a user’s journey throughout your site. 

Audits do include some technical aspects, however a comprehensive technical audit is completed as part of an SEO strategy.

Development of high-quality websites that are built for success and designed specifically around your business’ goals, vision and values. Ensuring visually appeal aligned with your existing branding, seamless and user-friendly experiences, and optimised for search engines for maximum online presence, visibility and awareness.

Offering various website packages for businesses across a range of industries, sizes and complexities, including 3-page sites, and 5-page websites, as well as completely bespoke structures with integrated e-commerce. Every project is unique, from the smallest to the largest.

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BUSINESS BENEFITS

1.

Visibility & traffic

Improve your search engine rankings, drive more organic traffic to your website, and increase your brand visibility online.

2.

User experience

Enhance the user experience on your website, making it more engaging and user-friendly.

3.

Conversions

Drive more leads, sales, and other desired conversions through targeted marketing campaigns.

4.

Optimised ROI

Optimise your marketing spend, create clear objectives and tactics, and maximise your return on investment.

5.

Data Centric Focus

Make data-driven decisions about your marketing strategies based on insights and analytics.

6.

Be Competitive

Differentiate your brand from the competition and establish a strong online presence in your industry.

Ready to propel your business forward?

Contact me today for a free consultation to discuss your business goals and explore how an expertly crafted digital marketing strategy can help you achieve your future success.

Let’s go on the adventure together…

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