STRATEGIC MARKETING DISCOVERY
Drive your business' success and growth through an immersive marketing discovery project
Feeling overwhelmed by the ever-changing marketing landscape? Not sure where to focus your efforts to achieve your business goals? You’re not alone. Many businesses struggle to define a clear and effective marketing strategy.
My Marketing Discovery service provides a deep dive into your current marketing situation and the external market forces, identifying key opportunities and challenges to unlock your full growth potential. I’ll develop a clear and concise marketing strategy aligned with your business objectives.
WHAT'S INCLUDED WITHIN MARKETING DISCOVERY
Comprehensive Market Analysis
Competitor Analysis
Analysing your key competitors, identifying their strengths, weaknesses, and marketing strategies.
SWOT & PESTLE Analysis
A thorough evaluation of your internal strengths and weaknesses, and the external opportunities and threats facing your business.
Data Driven
Insights
Data & Business Performance Analysis
Diving into your existing marketing data to identify key trends, analyse past campaigns, and understand customer behaviour.
Digital Maturity Assessment
Comprehensively evaluate your current digital marketing capabilities and identify areas for improvement.
Strategic Roadmap Development
Campaign Ideation
Generating innovative and impactful marketing campaign ideas for impactful execution that resonate with your target audience.
Project Roadmapping
Creating a detailed project roadmap outlining the key objectives and resources required to implement your strategy’s enablers.
BUSINESS BENEFITS
Gain a Clearer Understanding of Your Market
Develop a deeper understanding of your target audience, competitors, and the broader market landscape.
Identify Key Growth Opportunities
Uncover new opportunities for growth and identify areas where your marketing can have the greatest impact.
Develop a Data-Driven Strategy
Make informed decisions based on data and insights, ensuring your marketing efforts are effective and efficient.
Improve Your ROI
Optimise your marketing spend and maximise your return on investment through intelligent decision making.
Gain a Competitive Advantage
Differentiate yourself from the competition and establish a strong market position using a strong understanding of the landscape.
Improved Team Alignment
Greater understanding of marketing goals and objectives across your entire organisation so everyone is working towards the same vision.
Who is marketing discovery best suited to?
1.
Companies seeking to improve their market share and achieve sustainable growth.
2.
Organisations that want to make intelligent decisions and optimise their spend.
3.
Businesses that are entering new markets or launching new products.
4.
Any organisation curious to gain a deeper understanding of their customers’ needs.
5.
Businesses looking to develop a robust and effective marketing strategy.
Ready to take your marketing to the next level?
Contact me today for a free consultation to discuss your business goals and explore how a strategically focused marketing discovery can help you achieve them.
Let’s go on the adventure together…