Founder & Director, Literally Marketing
Sophie Tunnah, strategic marketing consultant
I've spent 20 years in marketing, from search and affiliates through to leading a 50-strong marketing team at board level. Now I help growing businesses get clear on where their marketing should go, and stay alongside them to make it happen.
My point of view
What I believe about marketing
Most marketing problems are clarity problems.
Businesses rarely lack effort or ideas. They lack a clear direction everyone can work to.
If it isn't tied to a commercial number, it's guesswork.
Clicks and likes only matter when you can connect them to revenue, margin or customers.
Use what you've got before buying more.
Most businesses have more audience, content and data than they're making use of.
The best plan is the one your team can run.
Strategy that sits in a drawer helps nobody.
Thought leadership
What I talk and write about
Follow along on LinkedIn, TikTok and YouTube, or read more on the blog.
Marketing strategy, made clear
Positioning, propositions and planning for growing businesses.
Performance, honestly measured
Data, attribution and getting real value from paid and organic channels.
Marketing leadership & careers
Building teams, fractional leadership, and mentoring the next generation of marketers.
Experience
Experience at a glance
20
years in marketing
50+
strong marketing team led
7-figure
budgets managed
Board
level experience
Silverbean
Associate Director
Built a high-performing team for enterprise clients including HelloFresh, IG.com, Amazon, Ralph Lauren, The Body Shop, John Lewis & Partners, Waitrose and Tesco.
Hays Travel
Head of Marketing
Led the digital transformation of the UK's largest independent travel agency, including a new e-commerce platform and CRM migration, with a 50+ person team and a seat at board level.
DFDS
Head of Distribution Marketing
Digital acquisition and CRM strategy across Europe, with seven-figure budgets and direct partnerships with Google and Facebook.
Earlier career
Start-up, specialist & local
Employee number five at start-up Salecycle; account management at affiliate platform buy.at (acquired by Awin); first role in local search at Wansford Digital.
Speaking, teaching & podcasts
Sharing what I've learned
- Guest lecturer, Northumbria University (digital marketing)
- Guest lecturer, Gateshead College (travel & tourism)
- Super Connector podcast with Paul Lancaster, UK Startup & Scaleup Week
- Is This You podcast with Phil Gray, Is This You?
- Platform event guest speaker, Stellar Events
Available for speaking, podcasts and media comment on marketing strategy and leadership.
Get in touchGiving back
Community
The Girls' Network
Volunteer mentor, helping girls from the least advantaged communities realise their ambitions.
St Michael's Hospice
Volunteer and fundraiser, supporting hospice care across the Harrogate district.
Outside work
A little bit about me
Originally from Yorkshire, I've been based in Newcastle for over 20 years. I'm happiest outdoors, whether that's walking the Quayside or hiking the Cheviots, and my proudest moment so far is climbing Kilimanjaro in July 2023.
Yoga, netball and running keep me balanced. Coffee and cheese, always. Quiet time means thrillers, true crime, and anything about space.
Let's go on the next adventure together
Book a call to talk about your business, or connect with me on LinkedIn to follow what I'm thinking about.
About Literally Marketing