Strategy
Marketing strategy that shows you where to grow next
Literally Marketing works as the strategic extension of your senior team. We get to know your business properly first, then set out who you're for, what you stand for and how to reach the people who matter.
When marketing feels busy but the business isn't moving
Most of the businesses we work with aren't short of effort. They're short of a clear direction that everyone can work to.
Spend without answers
You're investing in ads and content, but can't say which part is paying its way.
Channels pulling apart
Social, search, email and sales each tell a slightly different story.
No one setting direction
Your team is capable, but there's no senior marketing lead to steer the work.
A story that undersells you
You know you're good at what you do. The market hasn't quite caught on yet.
How we work with you
Curious before anything else
We spend time understanding what's really happening in your business before we recommend a thing.
Built around your business
The route is consistent. What comes out of it is specific to your buyers, your market and your numbers.
Straight talking
Clear recommendations in plain English, including the ones that are uncomfortable to hear.
Our approach
The Clarity Method
Every strategy runs through the same five stages, in order. Each one builds on the last, so your marketing rests on evidence rather than guesswork.
Ground
A discovery session on where the business is going, what success looks like and the commercial reality behind it.
You getA clear definition of success and the commercial picture
Map
Who buys from you, who influences the decision, and who you're really up against.
You getBuyer personas and a competitor landscape
Reframe
Your proposition moves from what you make to what you enable for your customers.
You getProposition options and service-level messages
Translate
The proposition becomes messages for every buyer, funnel stage and channel, each with a named owner.
You getA messaging matrix, channel plan and content system
Activate
The first 30 days, how success is measured, and who keeps the plan on track.
You getA Month One plan, KPI framework and ongoing support
Three ways to work through it
Clarity on who you're for and what you stand for: discovery, buyers and a sharper proposition.
Everything in Foundations, turned into messages, channels and a content system your team can run.
The full method, plus tracking setup and your first month of support, so the plan starts working straight away.
Every project is scoped after a short intro call, so you only pay for the stages you need.
Keeping the strategy on track
A strategy only works if someone keeps an eye on it. Once it's in place, many clients keep us on as their fractional marketing lead.
Sounding Board
A monthly performance review on site, recommendations for the leadership team, and support by message in between.
Fractional Marketing Director
Everything in Sounding Board, with regular check-ins with your team or agencies, a live dashboard and a quarterly plan refresh.
Embedded
Hands-on oversight of campaigns and partners, weekly check-ins and same-day support for the team.
Need the work done as well as planned, or want to build your team's own skills? We offer hands-on delivery and coaching too, so get in touch.
Is this right for you?
You'll get the most from it if:
- You run or lead marketing for a business turning over roughly £1M to £20M
- You have a digital presence, but growth has stalled or feels harder than it should
- There's no senior marketing lead in-house, or your team needs strategic direction
- You want to be challenged, and you value expertise over ego
If you need campaigns running next week rather than a plan, get in touch about hands-on delivery instead.
Experience you can lean on
Literally Marketing brings 20 years of senior marketing leadership, with particular depth in search, across brands including Hays Travel, HelloFresh, New Balance and DFDS, as well as start-ups, SMEs and local businesses.
The team took the time to really understand my business, my audiences, and what I was trying to achieve, so the support felt focused and relevant rather than generic. What stood out most was their ability to help me see how much more I could do with the assets and content I already have, before rushing to spend more on new channels.
Jenny Wilkinson, Director at Rule28
Questions people usually ask
Is every strategy the same?
No. Every project follows the same five stages, but what comes out of them is built around your business, your buyers and your market.
Which option do I need?
Foundations suits you if your positioning or audience isn't clear yet. Growth Strategy adds a plan your team can run. Strategy + Activation gets it working straight away, with our support for the first month.
Do I need an in-house marketing team?
No. The plan names who owns each part, whether that's your team, a partner agency or us.
What happens once the strategy is done?
You can take it and run, or keep us on as your fractional marketing lead to review progress each month and keep the plan on course.
Where should I start?
Take the free Marketing Strategy Clarity Scorecard. It shows where your marketing stands today and where to focus first.
Not sure where your marketing stands?
The Marketing Strategy Clarity Scorecard takes less than 5 minutes and shows you where to focus first. It's free, and it's the best place to start.