Training & Mentoring
Marketing training, mentoring and hiring support
Build the marketing team your strategy needs. We help growing businesses train their people, mentor their marketing leads, hire the right roles and choose the right agencies, so your team can run the plan with confidence.
Why it matters
A strategy is only as good as the people running it
Most marketing plans don't fail on the thinking. They stall because the team doesn't have the skills, the structure or the support to carry them out.
Skills that haven't kept up
Channels, data and AI move fast. Teams end up doing what they know rather than what the strategy needs.
Hires that don't land
A marketing role written without a clear strategy attracts the wrong people, and a costly hire can take months to put right.
Agencies picked on the pitch
Without a clear brief and scoring, partners get chosen on presentation rather than fit, and nobody holds them to the right results.
How we help
Five ways to build your team's capability
Start with a review, or go straight to the support you need. Everything is shaped around your business, your strategy and your people.
Start here
Team Capability Review
A clear picture of who you have, what they can do and what your strategy needs from them. It ends with a practical plan: what to train, what to hire and what to outsource.
You get: a training, hiring or outsourcing plan your leadership team can act on.
What's included
- Conversations with your leadership and marketing team
- Skills and roles mapped against your marketing strategy
- Strengths, gaps and where time is being lost
- Recommendations for training, hiring and partners
Team Training
Practical workshops built around your strategy, your channels and your own data, so the learning gets used the next day.
- Half-day or full-day workshops
- In-house, for marketing teams and the people who support them
- Templates and tools your team keeps
You getA team that knows what to do and why.
Mentoring for marketing leads
Six months of senior support for the person leading your marketing, whether they're newly promoted or carrying more than their experience.
- Monthly one-to-one sessions
- Message support between sessions
- Quarterly progress review with their manager
You getA confident marketing lead who grows with the role.
Hiring & team structure
Senior marketing input into who you hire and how your team is shaped, so every role is built around what the strategy needs.
- Team structure design as you grow
- Role scoping and job description
- Assessment task and interview panel
You getThe right roles, hired with confidence.
Agency & partner selection
A structured way to choose marketing agencies and partners, judged against your strategy rather than the best pitch.
- A clear brief and shortlist
- Pitch process with a scoring framework
- Recommendation and the KPIs to hold them to
You getA partner that fits, with clear expectations from day one.
Workshop topics
Training your team will actually use
Each workshop is tailored to your business. These are the areas we cover most.
Strategy & planning
Positioning, priorities and turning a strategy into a plan, using the Clarity Method.
SEO
How search works today, what to fix first and how to build visibility that lasts.
Paid ads & performance
Google, Meta and LinkedIn ads: structure, budgets and reading the results.
Measurement & reporting
GA4, dashboards and the numbers that actually tell you what's working.
Content, social & AI
Content systems, social media and using AI well across your marketing.
Is this right for you?
This is a good fit if:
- You have a marketing team, or a person doing marketing, who needs more skills or support
- You're about to hire for marketing and want to get the role right
- You're choosing an agency or partner and want an objective process
- You want your team to need outside help less over time
Where it fits
Ongoing leadership
Pair team development with monthly senior marketing leadership.
Fractional Marketing Director →For individuals
Career coaching for marketers
Not here for your team? Sophie also coaches marketing professionals directly, whatever stage you're at.
Career clarity session
One 90-minute session to work out where your career goes next, with a written summary of your goals.
Career plan
Three sessions over six weeks, ending with a written 12-month plan to get you there.
Marketing mentoring
Six months of monthly sessions and message support as you step up into a bigger role.
Experience you can lean on
Sophie Tunnah brings 20 years of senior marketing leadership across brands including Hays Travel, HelloFresh, New Balance and DFDS, as well as start-ups, SMEs and local businesses.
That means she knows what good marketing looks like at every level, from a first marketing hire to a full department, and how to help people get there.
Questions people usually ask
Do we need a marketing strategy first?
It helps, because training and hiring work best when everyone knows the direction. If you don't have one yet, the Team Capability Review will show whether to start with a strategy.
Is training run in person or online?
Either. Workshops can run at your offices or remotely, depending on your team.
Who is mentoring for?
Marketing managers and leads, especially people who are newly promoted, working without a senior marketer above them, or stepping up into a bigger role.
Are you a recruitment agency?
No. We don't source candidates or charge a placement fee. We help you define the role, design the assessment and choose well, alongside your own recruitment or a recruiter you already use.
How does agency selection work?
We write a clear brief, agree a shortlist with you, run the pitch process against a scoring framework built around your strategy, then recommend a partner and the KPIs to measure them against.
Can individuals book career coaching directly?
Yes. Marketing professionals can book a career clarity session, a career plan or six months of mentoring, paid personally or by their employer.
Let's go on the adventure together
Book a short intro call to talk about your team and where they need support, or start with the free Clarity Scorecard.